Which areas in Europe have the highest share of social media users?
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This map of social media users in Europe is one the most interesting ones I’ve made. I find the geographical pattern (or lack thereof) fascinating.
Northern Europe and especially Denmark and Norway, has the highest rate of people participating in social media. Only 7% of people in Iceland over the age of 16 do not participate in social media!
Latvia, Ireland, the UK, the Netherlands, Cyprus, Malta, Montenegro, North Macedonia, Hungary and Romania also have some very high rates of social media usage (over 70% in most of those country).
There are four areas in Europe where only a minority of people aged 16 to 74 participate in social media. This is France, Germany, Southern Italy and Eastern Turkey.
Data for this map comes from Eurostat. Eurostat defines participating in social media as creating user profile, posting messages or other contributions to Facebook, Twitter, Instagram, Snapchat, etc. This means that people that have a social media account, but never use it (not even look at it), are not included in this statistic.